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It all began in 2013 when I started designing graphics for my bicycle, as I couldn’t find anything like it anywhere else. Some friends liked them and began asking me to make stickers for their bikes too. That’s when I realized there was a gap in the market for high-quality stickers at a fair price, combined with excellent customer service. In 2016, I created a small Facebook page to sell my stickers. What started as a few hours a day while I was studying Electronic Engineering quickly turned into full days, and eventually, nights. As a result, I made the decision to leave my degree and dedicate myself to the project full-time.
Being able to work all day with design and bicycles — something I had always dreamed of — is a huge joy! And for the first time, my struggle with OCD turned out to be an asset, as that daily perfectionism helped me create the best possible product.
As orders increased, a friend and fellow cyclist, Rui, who had just finished high school and was looking for a job, appeared at the right moment. We thought, “A company in the cycling world, with two riders — what could be better?” Rui, with his keen eye for detail, was the perfect person to ensure the quality of our products and services. He began helping me with mold creation and applications, allowing me to focus on design and sales.
With just the two of us, the workload quickly became overwhelming. That’s when Maurício, also finishing high school, joined us. He became the perfect all-rounder, helping with orders, customer service, and production. Once again, he shared our passion for bicycles and motorcycles.
Sometimes, I think life is like a puzzle, where, out of nowhere, the perfect pieces appear right in front of you. And when that happens, you know those are the pieces you’ve been waiting for.
We began sponsoring riders like Meira in Enduro, Carlos Rocha in XC, and Rui Teixeira in DH, who are still our sponsored riders today. We are incredibly grateful to them, as they helped us grow and establish ourselves in the market.
In early 2018, we took a big step. External production didn’t offer the quality, deadlines, or material options we were striving for. So, we invested and moved from a small room in my house to an office in the center of Fafe, Portugal. There, we acquired new high-quality machinery and the best materials available on the market — just as we had always dreamed.
After years of daily struggles, the results began to show. Major stores in Portugal started reselling our products, followed by professional riders and teams. We began working with leading industrial brands and became licensed dealers for many of them. Seeing our products and custom projects featured on TV and the web at the world’s biggest events — like Cape Epic, various tours, Olympic champions, and more — was a dream come true.
In 2019, we launched a brand for premium high-quality protection films called RISKLESS. We were tired of seeing subpar material in the market and were already creating templates daily to protect our customization services. We decided to bring these products to market with the most complete protection brand possible, offering everything from universal kits to fully customized ones, to protect components like levers, cranks, screens, and more.
That’s when we realized that Portugal was simply too small a market for a niche company like ours to survive. This marked the beginning of our real struggle: to take our business to the four corners of the globe from a small town in a small country, Fafe, Portugal. Without connections or an easy path to break into the market, we worked tirelessly every single day to get better and bigger, serving more and more customers in an even better way.
2024 was a year of significant changes for us. We welcomed two great new members to our team: Pedro, who helped us expand our business size, and Beatriz, who brought fresh talent and creativity to improve our design quality. Along with these additions, we also improved our website and refined our production processes, taking our operations to the next level.
Our goal now is to continue serving our customers with new products and services. Explore new partnerships, new projects, new riders, and new teams. We want to grow, improve every day, and become more efficient, while always maintaining the same passion, the same spirit, and the same values.
I want to thank everyone who has helped make this dream a reality: our customers, partners, friends, and family. I’ll be forever grateful to those who believed in me and my team, and who, in one way or another, have helped us get here and continue helping us improve every single day.
